We accelerate
Human Intelligence
for Business Growth

#marketing #sales #investments

AI Applications

for the data-driven transformation and growth of your business

For the data-driven growth of your business.

Digital era produces uncertainty for some organisations and opens doors to either new or existing businesses that are able to reinvent themselves by achieving a childlike state of mind and rethinking the internal and external workflows.
Where we come from and where we are heading.

About Us

We come from Google, Finance, Analytics, Horizon 2020 projects, 3rdPlace‘s experience with big companies, ByTek‘s martech solutions and Finscience‘s fintech innovation.

We are an operating company that combines abilities, skills, experiences and solutions of a data-driven tech companies (3rdPlace, FinScience, Voices of Wealth). We work to be the point of reference in the Digital & Fintech Data Disruption world through:

  • direct development of technology, solutions and services based on Artificial Intelligence intended not as a substitute but as an accelerator of human intelligence (AI as Augmented Intelligence),
  • strategic acquisition of entities that already exist in the market. In this case we apply the logic of inclusion to acknowledge, respect, appreciate and leverage differences in order to extend our perspective and distinguish ourselves.

The market recognises us for distinct elements:

  • methodological approach and execution times,
  • capacity to master innovative and modular technologies,
  • deep understanding of data monetization models and techniques,
  • high quality partners and top management,
  • digital experience in various industries,
  • innovative attitude through the Alternative Data,
  • expertise to identify and select the so-called weak signals,
  • output scalability.

We have always worked with big companies but we also love medium enterprises that want to choose a data-driven transformation and growth (thanks to the cloud and our solutions there are both technological and economical conditions to do it).

Datrix is not just the plain sum of the controlled companies. It’s the appropriate and necessary step to provide B2B clients with solutions, services and skills in Data Empowerment, Data Platforms, Data Monetization, and Quantamental Investing areas and in an integrated way – says Fabrizio Milano D’Aragona, co-founder of Datrix -. Datrix will operate as an operating holding and consolidate the experience and the professional background of a group of pioneers in the data analysis and aims at maximizing the synergies between user & customer data and Alternative Data spaces.”

Group Companies

3rdPlace |user & customer AI

3rdPlace is a data-driven tech company founded in 2010 by Google former senior managers, that, through the use of AI proprietary technologies, collects, analyses and translates data related to customers/users into business insights, anomaly detections, forecasts that are useful to improve operational decisions, actions and results. Find out more on 3rdPlace.com

FinScience | investment AI

FinScience is an innovative data-driven fintech company combining the Finance and Data Science worlds. With the Artificial Intelligence FinScience synthesizes the molecules of the Alternative Data to improve the actions related to Asset Management, Financial Consultancy, Investor Relations, Marketing & Sales and ESG. In particular to:
– Select strong and weak signals and connect them to financial activities regarding both companies and specific topics (long term alpha generation),
– build alternative investment indexes within the view of Smart Beta by redefining traditional classification frameworks,
– develop Portfolio Management models and investment strategies by using a combination of traditional and alternative data. Find out more on FinScience.com

ByTek | performance marketing AI

ByTek is a martech company specialized in Artificial Intelligence solutions for Search Marketing, Online Advertising & Lead Generation, Content Marketing. ByTek was founded in 2014 in Viterbo by young talented engineers.
Find out more on ByTekmarketing.it

Voices of Wealth

Voices of Wealth supports the digital transformation of the Wealth Management world and aggregates supply and demand in this field. The brand name is We Wealth and it is used for the digital platform and for the monthly paper magazine. We Wealth is addressed to Wealth Managers, Private Bankers, Family Offices, Asset Managers, Brokers, accountants, notaries, lawyers, … Find out more on We-Wealth.com

Datrix's solutions

Our digital footprint

Datrix in one slide.

General presentation of 3rdPlace.

General presentation of FinScience.

Established experience matured from Google, Finance, Digital, Analytics and Alternative Data.

Management

CEO

Fabrizio Milano d'Aragona

Former Top Manager at Google Italia where he took part in the start-up and the success of the Italian branch. Responsible for the team growth and the development of commercial relationships, he became in charge of the Retail, Fashion and Local sectors.

Passionate about new technologies and big devourer of political and economic essays, Fabrizio loves to spend his free time with his (for him always) small Luca and Simone. He adores all different shades of blue, in particular, the F.C. Napoli blue…

Chief Operating Officer

Mauro Arte

Master in Business Administration at Rome’s LUISS Guido Carli. Digital experience of almost 20 years – first at Ernst & Young, then at Excite Europe where he held the position of Sales & Marketing Director and eventually at Google Italia where, apart from being responsible for the commercial development of the Media & Entertainment sector, he held a leadership position at YouTube.

Mauro is married with two children to whom he dedicates his (unfortunately) little time, along with his great passion for the black and white colours of Juventus FC.

Chief Revenue Officer

Claudio Zamboni

Worked at Google Italy as Head of the Education, Entertainment and Telecomms sectors, contributing to their vertical growth. Holds previous marketing (Tim.it) and sales (virgilio.it) experience as well as numerous collaborations as a propagator of technology and digital media. Between one bit and another, he dedicates himself to the family and dreams of soon going back to his diving and adventure travels.

Chief Products & Services Marketing Officer

Pierluigi Vacca

After a 3-year experience with Google USA as a Search Quality Evaluator (analysis of website research and positioning to improve the Google algorithm) participates at the Google Italia start-up as responsible for key Italian and international accounts.

Fond of any sound of music (silence included), collector of vinyl, obsessive film and TV series fan, in love with anything in the south of Italy.

Chief Growth Strategy Officer

Ugo Pastori

Partner of Weisstor S.A, Ugo participates as a business angel from the operational perspective in the digital growth in the fintech industry. Has over 30 years’ experience in the financial world, where he held managerial positions in the asset research and in the management of alternative investments for over a decade at the BSI-Generali Group.

Passionate about skiing, running, cycling and any outdoor activity, he loves to run marathons and look from a distance at his grown-up children that have given him great satisfactions so far…. we’ll see about tomorrow.

Chief Marketing & Communication Officer

Marco Belmondo

Born in 1969 with origins in Ivrea. Worked in Milan, Turin, Bologna, Rome and London. Debut in advertising (Saatchi & Saatchi, Italia Brand Group), followed by finance in TradingLab (Gruppo UniCredit) as Head of Communication and Customer Service, then retail banking in UniCredit Banca and Banca di Roma as Director of Communications and e-Banking Services.

He returned to investment banking in ABN AMRO and RBS, then in fintech with Epic SIM. Architecture, Fortitudo, molecular cuisine, real estate, Juventus, hospitality and family are his passion in a strictly inverted order.

Chief Financial Officer

Giuseppe Venezia

Giuseppe spent most of his professional life offering financial advisory services to Italian SMEs. In recent years – through his company GVA (acronym for Good Ventures Advisory) – has been focusing his efforts on innovation, helping start-ups as well as SMEs in their fund raising activities. Born in Irpinia, Giuseppe spends his free time playing beach volleyball and enjoying good food.

Principal 3rdPlace

Filippo Trocca

After working client-site in Staples between Italy, France, Netherlands and United States, returns to Italy in 2016 to work in consultancy as iProspect’s head of specialists team inside the Dentsu Aegis Network. Passionate about the gelato artigianale, he is able to taste it even at -15 degrees. He says that in order to burn that big amount of ice-cream calories, he often goes running and boasts about his past as 400m runner in his youth days.

Principal FinScience

Angelo Ovidi

Born in 1973 in the Viterbo countryside, he studied Computer Engineering in Pisa and then graduated in Business Management at Colorado Technical University. He was a pioneer of the Italian Web development in the early 1990s and then continued his activity in many European countries and in the USA, covering various complex platform management roles and participating in the discovery and dissemination of hardware and software technologies such as IBM Blade Centers, distributed file systems, open source operating systems, parallel computing and Big Data. It is important to underline his activity in the field of cybersecurity and in particular on threat intelligence systems with AI approach. Such large variety of experiences have provided him with a holistic and transdisciplinary vision of the IT world and has also pushed him to entrepreneurial activity in the field of modular datacenters and nanotechnologies. In his spare time he enjoys spending time as a violin maker, plays the clarinet and practices football and volleyball when possible.

CEO ByTek

Paolo Dello Vicario

His adventure in the web started with his scout magazine. After 7 years of experience as SEO & Digital Marketing Consultant, in 2014 he founded ByTek while calculating bending moments and turbine blades. Today he is scientific coordinator for Growth Hacking Master (Talent Garden) and PhD student in Big Data Analysis (University of Tuscia). Mountain and trail runner, he dreams big lost walls and he has fallen in love with Monte Velino.

Clients

WE OPERATE BESIDE NATIONAL AND INTERNATIONAL BUSINESSES TO ACCOMPANY THEM ALONG THEIR DATA-DRIVEN GROWTH PROCESS.

DATRIX GROUP IS AT YOUR SERVICE

We will help you to apply a data-driven approach to your business.

What We do

B2B software and service solutions based on Artificial Intelligence proprietary technologies.
Four business areas: Data Empowerment, Data Platforms, Data Monetization. and Quantamental Investing.
In order to:

  • acquire new online and offline clients/users,
  • loyalize existing clients/users,
  • conduct market analysis with the aim to launch new products and/or countries,
  • optimize marketing spend,
  • improve scoring systems,
  • open up to new business frontiers and obtain competitive advantages with ad hoc analysis models,
  • monitor signals and indicators related to assets, topics and financial wallets through the Alternative Data,
  • highlight criticalities and opportunities to Investor Relations,
  • innovate investment models of Asset Management with a quantamental approach.

What data we use

Our unique value proposition comes from the structuring in our data lake and from the activation with proprietary machine learning algorithms of the following.

WE MAKE DIFFICULT THINGS EASY BY WORKING WITH DATA

Case Studies

A smart data analysis and the amplification of weak signals through Artificial Intelligence allow businesses to solve business problems and open up to new opportunities. Here are some examples of our recent work.

NEW BUSINESS ACQUISITION.

Sector: Retail Banking

NEED
Increase new account openings.

SOLUZIONE

  • Analyse all user touchpoints from their arrival to the website to the account opening.
  • Identify what are the website sections/categories that users visit the most before opening a bank account (Path to Conversion) – eg. FAQ.
  • Identify behavioural patterns with the highest conversion probability (Clustering and Behaviour Prediction Algorithms).

ACTION
Targeted Marketing Campaigns aimed to reach users who are most likely to open a bank account.

CUSTOMER RETENTION

Sector: Retail

NEED
Increase the retention of existing clients.

SOLUTION

  • Integration of digital data with a business CRM.
  • Segmentation of customers into specific clusters.
  • Navigation and purchase analysis of the most profitable segments.

ACTION

  • Development of personalised promotions/offers for specific client clusters.
  • Increased visibility to specific sections that are key in the path to conversion.

OPTIMIZATION OF MARKETING INVESTMENTS

Sector: Gambling

NEED
Make the client acquisition more efficient following the first money deposit.

SOLUTION

  • Integration of data coming from separated silos for the reconstruction of the entire conversion funnel and the lifetime value of clients.
  • Creation of a «quality user index».
  • Assign the complete conversion funnel to the traffic channel that has generated the registration.

ACTION

A better allocated budget thanks to a 360° control of user profitability for each traffic source.

NEW PRODUCT LAUNCH.

Sector: Publishing

NEED
Support the development and launch of a new product collection related to cake decorations.

SOLUTION

  • Collection of digital data from main sources related to «cake design» (blog, social, forum…).
  • Identification of influencers and the related target.
  • Recognition of main opportunities/barriers.

ACTION

  • Revision of target and product naming.
  • Influencer marketing operations for the co-creation of content and introduction of additional variants that would respond to the needs expressed in the web.

INTEGRATING THE DIGITAL EXPERIENCE AND THE PHYSICAL CHANNEL.

Sector: Retail

NEED
Understand the user behaviour from their digital interaction to the local shop experience.

SOLUTION
Rebuild the Customer Journey by combining information coming from digital touchpoints and physical stores (DMP).

ACTION

  • Deeper profiling of both existing and potential customer.
  • Personalised marketing automation actions.
  • New product design and services that are always closer to customer needs.

IMPROVING THE CREDIT SCORE.

Sector: Business Information & Credit Management

NEED
Improve the risk default measurement of non-listed companies.

SOLUTION

  • Apply Machine Learning algorithms for a financial data analysis coming from Chambers of Commerce.
  • Create a digital identity score for each company (presence, activity and online reputation) to enrich the existing data.

ACTION
A new scoring model by 3rdPlace was applied to a sample of 135.000 companies that apply over 1400 variables.

Find out more here.

OPTIMIZATION OF THE B2B SALES PIPELINE.

Sector: B2B Cross-Sector

NEED
Identify priorities needed for the approach to new clients (new business) and/or existing clients (up/cross-selling).

SOLUTION

  • Attribute a score of potential market growth (Market Potential Index) of listed and non-listed companies by using digital and financial data.
  • Apply artificial intelligente to provide market insights useful for the interpretation and support of the calculated score.
  • Consulting and monitoring through the Finscience software.

ACTION
Optimized sales activity thanks to a proritized prospect/client list enriched with alternative insights.

A 360° MONITORING OF ALTERNATIVE SIGNALS LINKED TO THE COMPANY.

Sector: Investor Relations & Communications

NEED
Intercept potentially price-sensitive information related to the company, sector and/or market.

SOLUTION

  • Cloud environment for the monitoring of informative signals that lead to the Company/Brand, Competitors, Products and provided Services, Top Management,…. along with the related legal, fiscal, online-perceived aspects etc.
  • Ad hoc analysis of the particularly relevant topics.
  • Anomaly detection: daily alerts on signals of high informative volatility and on related influencers.

ACTION
A system of active monitoring of signals produced by the Finscience’s artificial intelligence engine.

REFINEMENT OF THE RISK MANAGEMENT PROCESS.

Sector: Banking e Credito al consumo

NEED
Improve models to minimize the risk connected to investment decisions.

SOLUTION

  • Use API to provide alternative data and indicators on the assets of interest and monitor possible anomalies also through the Finscience cloud.
  • Monitor weak digital signals that can make an impact on the interested companies.
  • Redefine traditional sectors thanks to the alternative data (e.g. Dyson as vehicle producer).

ACTION
Construction of alternative risk scenarios by comparig them to traditional risk methodologies.

IMPROVEMENT OF THE FINANCIAL CONSULTANCY PROCESS.

Sector: Wealth Management

NEED
To have a modern informative set that responds to requests of MIFID 2 in terms of quality of the financial consultancy (Investment Specialist – Private Banking – Financial Consultants).

SOLUTION

  • Provide a new platform that combines traditional and alternative data.
  • Create digital alerts that improve the interaction between the client and the banking consultant.
  • Provide suggestions to support the asset allocation or investment funds throughmachine learning models.

ACTION
Provide investment topics either on the Finscience dashboard or API on third-party platform to support the Wealth structure.

PROVIDE AN ALTERNATIVE ESG (CSR) SCORING.

Sector: Aziende quotate, Asset Manager e Team d'Analisi

NEED

  • External independent and detailed analyses in order to verify corporate sustainability reports (internal narratives subject to the risk of ‘greenwashing’ mechanisms).
  • Constant updating of data in real time, rather than annual as is done in sustainability traditional reports.
  • Much wider coverage in terms of companies and topics, not limited to companies reporting and not hampered by the different methods used
  • Historical data that allow to calculate the performance of each factor in historical and predictive mode
  • Adaptability to all types of companies, not just those in the same industry (you can have comparable data between firms operating in different industries).

SOLUTION

  • Alternative Scoring mechanism on topics related to the ESG sustainability.
  • Monitoring both personal and competitor the sustainability level through the Finscience software.

ACTION
Analysis with focus on ESG and the informative signals related to the company.

OPTIMIZE PRODUCT LAUNCHES IN PHYSICAL STORES.

Sector: Food & Beverage

BISOGNO
Measure the potential and/or efficiency of cross-country physical stores by identifying potential shopper groups.

SOLUTION

  • Define the real use of one or more stores among specific markets by combining information linked to: socio-economic territorial data, chain distribution characteristics, alternative digital signals.
  • Creation of an alignment score of physical stores compared to target stores.

ACTION
Identification and evaluation of new product launch in specific stores on the american and chinese market.

DATRIX GROUP IS AT YOUR SERVICE

We will help you to apply a data-driven approach to your business.

MORE INFORMATION

Improve your business with data. For more information about our solutions and services, write us and we will quickly come back to you.

HEADQUARTER

Milano - Italy

Foro Buonaparte 71, 20121 Milano
Phone +39 02 76 28 10 64
Fax
+39 02 93 66 42 81