About Us

We are a group of data-driven tech companies that develop software solutions of Augmented Analytics for Marketing, Sales, Publishing and Investing purposes.

We come from Google, Finance, Analytics, Horizon 2020 projects, 3rdPlace‘s experience with big companies, ByTek‘s martech solutions, digital transformation of publishing of PaperLit and Finscience‘s fintech innovation.

We work to be the point of reference in the Digital & Fintech Data Disruption world through:

  • direct development of technology, solutions and services based on Artificial Intelligence intended not as a substitute but as an accelerator of human intelligence (AI as Augmented or Actionable Intelligence),
  • strategic acquisition of entities that already exist in the market. In this case we apply the logic of inclusion to acknowledge, respect, appreciate and leverage differences in order to extend our perspective and distinguish ourselves.

The market recognises us for distinct elements:

  • methodological approach and execution times,
  • capacity to master innovative and modular technologies,
  • deep understanding of data monetization models and techniques,
  • high quality partners and top management,
  • digital experience in various industries,
  • innovative attitude through the Alternative Data,
  • expertise to identify and select the so-called weak signals,
  • output scalability.

Datrix is not just the plain sum of the controlled companies. It’s the appropriate and necessary step to provide B2B clients with solutions, services and skills in Data Empowerment, Data Platforms, Data Monetization, and Quantamental Investing areas and in an integrated way – says Fabrizio Milano D’Aragona, co-founder of Datrix -. Datrix will operate as an operating holding and consolidate the experience and the professional background of a group of pioneers in the data analysis and aims at maximizing the synergies between user & customer data and Alternative Data spaces.”

Group tech companies

3rdPlace |user & customer AI

3rdPlace is a data-driven tech company founded in 2010 by Google former senior managers, that, through the use of AI proprietary technologies, collects, analyses and translates data related to customers/users into business insights, anomaly detections, forecasts that are useful to improve operational decisions, actions and results. Find out more on 3rdPlace.com

FinScience | investment AI

FinScience is a fintech company that collects, interprets and weighs Alternative Data of various sources and mixes them with traditional datasets for advanced monitoring and investment purposes. In order to improve the actions of Asset Management, Wealth Management, Investor Relations, Credit & Risk Management, and ESG Management.
Find out more on FinScience.com

ByTek | performance marketing AI

ByTek is a martech company developing AI platforms aimed at data-driven search marketing, digital advertising & lead generation and e-content marketing. ByTek was founded in 2014 in Viterbo by young talented engineers.
Find out more on ByTekmarketing.it


Tech company specialised in the digital transformation of Publishing, content distribution and monetization on mobile devices and through smart speakers, and data monetization.
Find out more on Paperlit.com

Voices of Wealth

Voices of Wealth supports the digital transformation of the Wealth Management world and aggregates supply and demand in this field. The brand name is We Wealth and it is used for the digital platform and for the monthly paper magazine. We Wealth is addressed to Wealth Managers, Private Bankers, Family Offices, Asset Managers, Brokers, accountants, notaries, lawyers, … Find out more on We-Wealth.com

Established experience matured from Google, Finance, Digital, Analytics and Alternative Data.

Key People


Fabrizio Milano d'Aragona

Former Top Manager at Google Italia where he took part in the start-up and the success of the Italian branch. Responsible for the team growth and the development of commercial relationships, he became in charge of the Retail, Fashion and Local sectors.

Passionate about new technologies and big devourer of political and economic essays, Fabrizio loves to spend his free time with his (for him always) small Luca and Simone. He adores all different shades of blue, in particular, the F.C. Napoli blue…

Chief Operating Officer

Mauro Arte

Master in Business Administration at Rome’s LUISS Guido Carli. Digital experience of almost 20 years – first at Ernst & Young, then at Excite Europe where he held the position of Sales & Marketing Director and eventually at Google Italia where, apart from being responsible for the commercial development of the Media & Entertainment sector, he held a leadership position at YouTube.

Mauro is married with two children to whom he dedicates his (unfortunately) little time, along with his great passion for the black and white colours of Juventus FC.

Claudio Zamboni | Datrix
Chief Revenue Officer

Claudio Zamboni

Worked at Google Italy as Head of the Education, Entertainment and Telecomms sectors, contributing to their vertical growth. Holds previous marketing (Tim.it) and sales (virgilio.it) experience as well as numerous collaborations as a propagator of technology and digital media. Between one bit and another, he dedicates himself to the family and dreams of soon going back to his diving and adventure travels.

Chief Product Officer

Pierluigi Vacca

After a 3-year experience with Google USA as a Search Quality Evaluator (analysis of website research and positioning to improve the Google algorithm) participates at the Google Italia start-up as responsible for key Italian and international accounts.

Fond of any sound of music (silence included), collector of vinyl, obsessive film and TV series fan, in love with anything in the south of Italy.

Chief Marketing Officer

Marco Belmondo

Born in 1969 with origins in Ivrea. Worked in Milan, Turin, Bologna, Rome and London. Debut in advertising (Saatchi & Saatchi, Italia Brand Group), followed by finance in TradingLab (UniCredit group) as Head of Communications and Customer Service, then retail banking in UniCredit Banca and Banca di Roma as Director of Communications and e-Banking Services. He returned to investment banking in ABN AMRO and RBS, then in fintech with Epic SIM.

Architecture, Fortitudo, molecular cuisine, real estate, Juventus, hospitality and family are his passion in a strictly inverted order.

Chief Financial Officer

Giuseppe Venezia

Giuseppe spent most of his professional life offering financial advisory services to Italian SMEs. In recent years – through his company GVA (acronym for Good Ventures Advisory) – has been focusing his efforts on innovation, helping start-ups as well as SMEs in their fund raising activities. Born in Irpinia, Giuseppe spends his free time playing beach volleyball and enjoying good food.

Tech Sales Director

Cristiano Cirillo

Contributed to the success of Google Italia start-up by dedicating himself to business in the Fashion, Local and Retail sectors. In 2011 he was appointed Head of independent agencies in Italy and team leader. Illuminated by the beauty of the contemporary art and passionate about cars from birth, Cristiano loves to spend his spare time with family and long-term friends.

Head Of Direct Sales

Charlotte Laurent

After 3 years of intensive work in the financial markets, between Paris and New York, Charlotte has been conquered by Italy and the digital world. In 6 years, she has covered several roles in Criteo, from Account Strategist to Senior Sales. Passionate about Do It Yourself, she easily switches from knitting to drilling. She is also a sport lover: kite, golf and the underwater world. Last but not least, she is a super mom of two girls.

Also Paolo Dello Vicario (CEO at ByTek), Luca Filigheddu (CEO at PaperLit) and Filippo Trocca (Principal at 3rdPlace) are part of Datrix’s management team.


We will help you to apply a data-driven approach to your business.