Datrix Manifesto: Behaviors and Rules

Behaviors create rules.

What can i do with my skills to improve the situation?

What is the underlying narrative of the organizational model?

What behaviors are functional to the new organizational model?

Behaviors and Rules


Emphasize the positive aspects and successes of the organization and find opportunities for improvement even in the failures.


  1. Know how to value everyone’s personal characteristics and abilities (rather than criticize what they can’t do, focus on what they do best).
  2. Look first at the good part of the team’s and/or people’s work, without underestimating the problem to be solved.
  3. Smiling and joking in the company, including using humor.

Be open to change

Be open to and adapt to change. generate new ideas to improve existing approaches and create new opportunities. anticipate situations, rather than waiting for them to evolve, by proposing innovative solutions/ideas.


  1. Do not have prejudices about change (no dogmatism).
  2. Argue the desire for change with structured data and information, without ever losing sight of the overall picture and the medium-term effects of choices, proactively anticipating potential critical issues.
  3. The person must constantly demonstrate curiosity, enthusiasm and willingness to develop new skills and knowledge.


Create and participate in formal and informal networks that enable the sharing of experiences, knowledge and activities, so as to facilitate the achievement of organizational goals.


  1. Make sure to include stakeholders (internal and external) who are instrumental in achieving the objectives, listening actively to all of them.
  2. Provide all relevant documentation in a structured and organized manner, actively participating in the exchange of information with those responsible.
  3. Highlight positive and negative results and/or limitations addressed.

Focus on activities

Have methodology and speed in activities by focusing attention on projects, monitoring progress to ensure goals are achieved within defined time frames.


  1. Complete projects by highlighting critical issues and problems along with possible solutions.
  2. Have clear business objectives and priorities and manage workloads in a balanced manner, distributing tasks and activities to maximize the effectiveness of the team and/or each employee.
  3. Release their contribution in the quality and timing expected by the team, doing “push-back” when necessary.


Cooperate with others by valuing people with their skills, abilities, and experiences within cross functional teams.


  1. Accept confrontation and respect the work the other people do.
  2. Be the point of reference for one’s colleagues and/or co-workers to coordinate and achieve goals across the team.
  3. Have clear roles and responsibilities within the group.

Market Focus

Conduct business by confronting competitors, customers and stakeholders in a proactive manner.


  1. Possess an expanded view of the market/category, keeping up-to-date on technology and regulations.
  2. Accept change within a project when market conditions require it (e.g., ask a question).
  3. Accompany product or solution presentations with use cases (including imagining the use case) and engage as many customers as possible aiming to enhance the user experience.


Ensure the achievement of objectives and take ownership of the consequences towards clients and your team.


  1. Respect time, people, roles and organizational arrangements.
  2. Complete activities within defined ownership and responsibilities, making them measurable and accepting feedback to improve performance.
  3. Ask for and/or give support, avoiding delegating and/or relieving others of their responsibilities, scaling up as necessary.

Transparency and Dialogue

Always express - in a respectful and polite manner - your position and, if necessary, your dissent in a reasoned manner.


  1. The dialogue must be focused on contents and ideas and not on personal relationships (regardless of hierarchical rank) and managed in a respectful way of the other party.
  2. Aim to be supportive in the implementation of actions decided by the organization, limiting dissent to the discussion and analysis phase of the problem.
  3. Base your opinion on facts/arguments/previous experience.