INCREASE CONVERSIONS AND RETAIN YOUR CUSTOMERS

Complete solutions
for your e-commerce

harness the power of artificial intelligence to trigger personalised marketing actions

In 2017, there were 1.66 billion online shoppers. This number is expected to increase to 2.14 in 2021.

To compete in a global market it is not enough to have an online store, but it is necessary to move from a “product-centric” to a “customer-centric” approach where the consumer, his expectations and specific characteristics become the central element of the business.

CUSTOMER-CENTRIC STRATEGIES THROUGH THE ADVANCED USE OF DATA AND ARTIFICIAL INTELLIGENCE

With our e-commerce solution, you can track and anticipate consumer behaviour in real time;

Through data and artificial intelligence, you can provide highly personalised products and experiences for your customers.

Expertise and technological solutions for your online store

PARTNERSHIP, BEYOND TECHNOLOGY

Our aim is not just to distribute technological solutions, but to provide multi-disciplinary skills to generate results

ACTIONS, NOT JUST DATA

We exploit artificial intelligence to quickly and precisely activate personalised experiences on your online shop

AFFORDABLE COSTS

Our proposition is linked to a step-by-step project logic where costs are flexible and modular on the basis of specific needs

ONLINE & OFFLINE

We create a consistent experience, purchase path and control across all distribution channels, both physical and digital.

Success stories

«Thanks to the 3rdPlace team, IBS.it is now able to profile e-commerce users on the basis of almost 1,000 variables and their multiple correlations in order to anticipate their future behaviour»

Maria Josè Castelli – Omnichannel Retail Marketing

In just 3 months, the conversion rate was multiplied by 5, calculating the propensity to buy of users and acting in communication only on those with the greatest intention.

«Datrix is now a strategic partner for the Euronics Group in enabling integration between digital assets and physical distribution with a view to an omni-channel experience»

Emanuela Formicola – Omnichannel Retail Marketing

«I got to know the Datrix Group companies during a course at the Talent Garden in Milan and I immediately appreciated their smart way of working. We work together to design 360° user-centred strategies to enable effective campaigns and site optimisation actions that generate ever-increasing sales performance»

Federica Pieroni – Co-Founder & Marketing Manager

E-commerce solution: the main points

Centrality of the user at all stages of purchase

The right message to the right target at the right time.

DISTINGUISHING FACTORS
  1. ARTIFICIAL INTELLIGENCE AND PREDICTIVE CAPABILITY
    Segmenting users with different likelihood to buy specific products or subscribe to services
  2. REDEFINING THE TARGET AUDIENCE
    Acquire more precise information than traditional socio-demographic segmentation
  3. DATA-DRIVEN ACTIONS
    Constantly evaluate what is happening inside and outside the e-commerce, in order to activate personalised interactions at every stage of the buying process and maximise sales

Discover DataLysm, the predictive marketing platform based on First-Party Data and Artificial Intelligence produced by our 3rdPlace Company.
DataLysm enables a complete view of customers, predicts behaviour and automatically allows personalised marketing actions to be taken.

Activating data-driven marketing strategies

Personalise your customers' experience and increase the conversion rate of your online shop.

DISTINGUISHING FACTORS
  1. ROI-ORIENTED” ADVERTISING MANAGEMENT
    Target resources only on qualified users with the greatest propensity to buy on the different channels
  2. ANALYTICAL APPROACH TO SEARCH ENGINES
    Intercept users’ needs, presenting the right product at the right time, on the most appropriate channel
  3. TRANSPARENCY, NO BLACK BOXES
    Take total control of your data and get the most valuable user insights, thanks to artificial intelligence working for you, together with our industry experts.

Direct relationship with the customer base

Creating an experience, beyond the purchase

DISTINCTIVE FACTORS
  1. 360° VIEW OF CUSTOMERS
    Integrate our solutions into your corporate CRM to add information about your customers. This will allow you to predict their value accurately and precisely.
  2. FASTER GROWTH
    Gain control over your end customers’ data in order to activate personalised marketing actions and thus increase the retention rate.
*We are a partner of Zoho CRM, a simple but powerful solution for activating in-depth knowledge of your customer base.

Our company ByTek is an authorized partner di Zoho CRM partner and offers the tool in the Software as a Service (SaaS) formula, customising it according to the customer’s needs and providing training for operators.

Developing a multi-channel experience

Fostering integration between the online and offline worlds

DISTINGUISHING FACTORS
  1. DRIVE-TO-STORE
    Leverages proximity marketing levers based on satellite geolocation data, in full compliance with privacy legislation
  2. FROM DIGITAL ENGAGEMENT TO IN-STORE PURCHASE
    Stimulate the purchase and loyalty process with the right messages, analysing the behaviour and characteristics of individual users at all points of contact with your business

Creation of a new revenue stream

We also value occasional visitors to your online shop.

DISTINGUISHING FACTORS
  1. DATA MONETISATION
    Monetise the data of users who do not complete the purchasing process by exposing them to advertising consistent with their specific interests.
  2. VALUE CREATION ON THE EXAMPLE OF AMAZON
    As with Amazon, only display advertising in certain sections and locations on your site so as not to damage your core e-commerce business.
  3. TOTAL CONTROL AND BRAND SAFETY
    Through Private Deal logic you have full control and the security of protecting your brand.

We will help you apply a data-driven approach to your e-commerce.

Partnership, beyond technology

Affordable costs

Actions, not just data

Online & offline experiences

Datrix Group's data-driven tech companies

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