INCREASE CONVERSIONS AND RETAIN YOUR CUSTOMERS
for your e-commerce
harness the power of artificial intelligence to trigger personalised marketing actions
In 2017, there were 1.66 billion online shoppers. This number is expected to increase to 2.14 in 2021.
To compete in a global market it is not enough to have an online store, but it is necessary to move from a “product-centric” to a “customer-centric” approach where the consumer, his expectations and specific characteristics become the central element of the business.
CUSTOMER-CENTRIC STRATEGIES THROUGH THE ADVANCED USE OF DATA AND ARTIFICIAL INTELLIGENCE
Expertise and technological solutions for your online store
«Thanks to the 3rdPlace team, IBS.it is now able to profile e-commerce users on the basis of almost 1,000 variables and their multiple correlations in order to anticipate their future behaviour»
Maria Josè Castelli – Omnichannel Retail Marketing
In just 3 months, the conversion rate was multiplied by 5, calculating the propensity to buy of users and acting in communication only on those with the greatest intention.
«Datrix is now a strategic partner for the Euronics Group in enabling integration between digital assets and physical distribution with a view to an omni-channel experience»
Emanuela Formicola – Omnichannel Retail Marketing
«I got to know the Datrix Group companies during a course at the Talent Garden in Milan and I immediately appreciated their smart way of working. We work together to design 360° user-centred strategies to enable effective campaigns and site optimisation actions that generate ever-increasing sales performance»
Federica Pieroni – Co-Founder & Marketing Manager
E-commerce solution: the main points
Centrality of the user at all stages of purchase
The right message to the right target at the right time.
- ARTIFICIAL INTELLIGENCE AND PREDICTIVE CAPABILITY
Segmenting users with different likelihood to buy specific products or subscribe to services
- REDEFINING THE TARGET AUDIENCE
Acquire more precise information than traditional socio-demographic segmentation
- DATA-DRIVEN ACTIONS
Constantly evaluate what is happening inside and outside the e-commerce, in order to activate personalised interactions at every stage of the buying process and maximise sales
Activating data-driven marketing strategies
Personalise your customers' experience and increase the conversion rate of your online shop.
- ROI-ORIENTED” ADVERTISING MANAGEMENT
Target resources only on qualified users with the greatest propensity to buy on the different channels
- ANALYTICAL APPROACH TO SEARCH ENGINES
Intercept users’ needs, presenting the right product at the right time, on the most appropriate channel
- TRANSPARENCY, NO BLACK BOXES
Take total control of your data and get the most valuable user insights, thanks to artificial intelligence working for you, together with our industry experts.
Direct relationship with the customer base
Creating an experience, beyond the purchase
- 360° VIEW OF CUSTOMERS
Integrate our solutions into your corporate CRM to add information about your customers. This will allow you to predict their value accurately and precisely.
- FASTER GROWTH
Gain control over your end customers’ data in order to activate personalised marketing actions and thus increase the retention rate.
Developing a multi-channel experience
Fostering integration between the online and offline worlds
Leverages proximity marketing levers based on satellite geolocation data, in full compliance with privacy legislation
- FROM DIGITAL ENGAGEMENT TO IN-STORE PURCHASE
Stimulate the purchase and loyalty process with the right messages, analysing the behaviour and characteristics of individual users at all points of contact with your business
Creation of a new revenue stream
We also value occasional visitors to your online shop.
- DATA MONETISATION
Monetise the data of users who do not complete the purchasing process by exposing them to advertising consistent with their specific interests.
- VALUE CREATION ON THE EXAMPLE OF AMAZON
As with Amazon, only display advertising in certain sections and locations on your site so as not to damage your core e-commerce business.
- TOTAL CONTROL AND BRAND SAFETY
Through Private Deal logic you have full control and the security of protecting your brand.