SOLUTIONS FOR RETAILERS
Turn your store into a unique, complete and data-driven project
Nowadays, it is not enough to have an e-commerce website to sell your products, you need to think in terms of an e-commerce project.
We harness the power of data to drive an e-commerce project to success, addressing all its stages
We can offer
«Datrix is now a strategic partner for Euronics Group in enabling the integration of digital assets and physical distribution for an omni-channel experience.»
Emanuela Formicola – Omnichannel Retail Marketing
360° e-Commerce projects
Strategic analysis involving all marketing variables.
- DATA-DRIVEN APPROACH
Identification of the main performance metrics to be monitored on the basis of company objectives and business type
- BEYOND MARKET RESEARCH
Intercepting trends, hidden opportunities, niches linked to the reference market as well as competition positioning
- TALKING TO THE RIGHT TARGET
Identification of the characteristics, needs and “pain points” of the target to be reached, as well as the most effective ways to reach them
Implementation of the e-commerce channel, fast, responsive and reliable.
- SINGLE PLATFORM
Use of a single solution to create the store, manage orders, shipments and payments
- E-COMMERCE WITH 2 EXTRA GEARS
Setup of the site so that it obtains maximum visibility on search engines and is complete with all tracking for precise and granular data analysis
Our company 3rdPlace is a data-driven tech company.
Through the use of proprietary Artificial Intelligence technologies, it collects, analyses and translates data relating to customers/users into insights, identifying anomalies, predictions and business opportunities, as well as actions useful for improving decisions, actions and operating results.
Launch and optimisation
To attract potential customers, the website is not enough.
- ROI-ORIENTED’ MANAGEMENT OF ADVERTISING
Allocate resources only to qualified users with the greatest propensity to buy on the different channels (e.g. Google, Facebook, LinkedIn)
- INCREASED REVENUE FROM SEARCH ENGINES
The analytical approach allows you to intercept users’ needs, presenting the right product at the right time
- DATA-DRIVEN ACTIONS
Constantly evaluates what is happening inside and outside the e-commerce throughout the buying process, in order to suggest marketing, user experience and product optimisations
Direct relationship with the customer base
Building an experience, beyond the purchase.
- IMPROVED SALES, LASTING RELATIONSHIPS
Get to know your customers better by integrating e-commerce with CRM
- FASTER GROWTH
With total control over end-customer data, you have the opportunity to increase loyalty rates through customised promotions, discounts and/or up/cross selling.
Developing a multi-channel experience
Fostering integration between the online and offline worlds.
Leverages proximity marketing levers based on satellite geolocation data, in full compliance with privacy legislation
- FROM DIGITAL ENGAGEMENT TO IN-STORE PURCHASE
Stimulate the purchase and loyalty process with the right messages, analysing the behaviour and characteristics of individual users at all points of contact with your business